NAVIGATOR OF BRANDS & BUSINESS
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Change
Will come. We know it, we need to. But change will most likely come from unexpected places! It will not be the big companies driving it. They are too stuck in their plays to maintain their […]
Insights and imagination
Delivering inspiration. Two articles collided in my mind. One was on the merits of a new social app, KnowMe and one was the TacoBell initiative to reward students who’s talents do not lie in academics […]
Conversational commerce! Are you ready?
Conversational commerce Long time ago, brands communicated with their audiences via ads, TV commercials and alike. Broadcasting their message. Nowadays this broadcasting is also done via social media and social networks but still brands and […]
Strange old thinking
Strange. Very strange. Even today, when the signs for a new reality are omnipresent, there are still too many of us living and thinking in the old paradigm. Today new research was published with the headline: […]
Year of empathy
Empathy, a ‘new’ concept, seems to be everywhere these days. New Year, new ideas, new ways etc. The new, newer newest seems to be the thing of today. Digging a little deeper than you see that people seem […]
Individuality Matters!
“Individual(n) — a single human being as distinct from a group, class, or family.” It is (relatively) easy to be an individual on a micro level. That’s the level where you can simply be you. The big […]
Invoice from Mother Nature
We all know that without Mother Nature, life on this planet would be horrible to say the least. We also know that we over-use her resources by far. Now what would happen if Mother Nature […]