My passion goes into provoking and facilitating organisations to make the change we as a society need. Trained as brand-strategist I developed into a holistic strategist covering much more than the brand alone. Finding common ground in the identity of the organisation and rebuilding from the passion of the people. The only way to do so is to connect the strategic thinking directly to the creative ideation. No hollow words but visual meaning tapping into the intuitive parts of our perception. To inspire, to inform and to involve all who are connected to the organisation.This goes for profit and non-profit alike.