rene van hulst


This article was written on 20 Jan 2016, and is filled under Actual, Vision.

Conversational commerce! Are you ready?

Conversational commerce

Long time ago, brands communicated with their audiences via ads, TV commercials and alike. Broadcasting their message. Nowadays this broadcasting is also done via social media and social networks but still brands and their organisations are trying to get to grip with this trend because their audiences demand bi-directional communication, or behold a conversation or even better a dialogue. Only few brands have got that part rooted down in their system and use it to their brand advantage. KLM being a prime example in this.

Now the future is for those brands who are able to manage conversational commerce;
utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.
The net result is that you and I will be talking to brands and companies over Facebook Messenger, WhatsApp, Telegram, Slack, and elsewhere before year’s end, and will find it normal.

Here is the article I stumbled across detailing this trend and it’s consequences. I’m still struggling to comprehend the true dimensions of this for the building of your brand, but just to give you a flavour for what it could mean for a brand like Visa, just check out this ,yet, hypothetical messaging thread:

Screen Shot 2016-01-20 at 10.17.55

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