rene van hulst

VaarKracht

Two people experienced the devastating power of cancer and especially the rollercoaster ride that goes with it. They decided to start a non-profit foundation and give cancer-patients the opportunity to go out onto the water, find a new perspective and to regain their energy to fight this disease. Two years down the road, they organised over 600 sailing trips all over the Netherlands. Overwhelmed by their succes, they understood the need for their work. They used the end of the season to regroup and rethink their foundation in order for it to grow even faster. A new name, a new identity and a sharper proposition where needed. Together we developed the new name: VaarKracht or translated SailingStrength. Their new promise: even een moment geen kankerpatient or for just one moment not feeling a patient anymore.

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