NAVIGATOR OF BRANDS & BUSINESS
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Branding nowadays
Branding new style Branding is in the same twilight zone as many organisation are. The industrial line of thinking in terms of brand-key definitions only give the impression of control. We know often from experience that […]
Plan B?
Plan You! The changes we go through in business is affecting our plans. We figured we could build a stellar career or become somebody of importance but with the strong headwinds our plans appear to fall by […]
Boring is creativity
How much do we actually know about creativity?! Not a whole lot. But what we do know is this. Focus and concentration doesn’t work. Boredom does! Because being bored means that a different part of […]
@corporates
Some people will never get it. Just a few understand but still have the issue of persuading all the others. Yes, people are not mere resources. They determine the difference between succes or failure. Between […]
Different III
The third installment in the series of dutch -dare to be different-. In this issue they explain their vision of a new energy deal; dutch energy cooperation. A way in which consumers become producers and […]
En route for change
It is so true. How many reorganizations, restructuring or cultural change programs fail to acknowledge this simple fact?! All are aimed for the ratio. For the brains and not truly and faithfully for the heart. And […]
Design for real
A little sideline story caught my attention. It was an inside perspective on design by Apple. From the outside we all see a company where design is crucial. Not only in the physical product but […]