Purposeconomy

A new economic reality is approaching quickly on the waves of the financial and ecological crisis. An economic reality which needs organizations to re-evaluate their reason for being. To go back into their roots and find their purpose in life. Because only organization with a purpose are able to manage the interests of people and planet, of economy and ecology, of profit and value and of doing good and doing better business. And manage it in such a way that we all benefit. Equally! Worldwide the first signs of a new company is showing itself via the B-Corp movement. Europe is in some respects ahead and in others still lacking but B-Corp is the first real effort to doing good by doing better business! And that principle simply deserves our support!