rene van hulst


This article was written on 06 May 2014, and is filled under Ideology, Opinion.

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Different II

It is still non-typical. Entrepreneurs that not only say but actually do! And put into the DNA of their organization the necessity that their business should be economical, social and environmental profitable. Fortunately there is a new movement coming over to Europe. The B Corp in short or the Benefit Corporation. Currently over 1.000 organizations have acquired the seal of approval of B Corp. In Europe, dutch, is the co-founder and supporter of the roll out of this movement. They have become one of the first B Corps in the Netherlands alongisde Tony Chocolonely and other illustrious brands like Ben&Jerry. For this, I have had the opportunity to write a second episode of the “Durf anders te zijn” magazine. Again images by Margaret Lansink.

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