Big data. Big change?

Big data. So much big words are being said about it. Unfortunately with so little meaning. Obviously, big data drives technological change. Change unthinkable before the internet restructured our societies. Yet there is one but. A big but! There is no chance on true change without dedicated followers. And there are no followers when there is no shared meaning. A shared meaning giving relevance to the relationships being formed. That’s when and why you need words. Truly heart felt words making people want to join because they long for the promise of this shared meaning. So yes, big data. But big change?! Not so much as the big data doesn’t behold any big promise for all involved, for those who are the big data!