Storytelling died?!

Storytelling is hot. For apparent good reasons. Now recent research has shown that we humans of the 21st century have an average attention span of only 8.25 seconds. Even shorter than the goldfish in your bowl which manages a whopping 9 seconds. In 8.25 seconds, you need to firstly capture and than inform, involve and/or inspire your audience. Brings a whole new dimension to the current trend of brands doing storytelling:-).