rene van hulst

Opinion Archieven - rene van hulst

Strange old thinking

Strange. Very strange. Even today, when the signs for a new reality are omnipresent, there are still too many of us living and thinking in the old paradigm. Today new research was published with the headline: […]

Jan, 18

Year of empathy

Empathy, a ‘new’ concept, seems to be everywhere these days. New Year, new ideas, new ways etc. The new, newer newest seems to be the thing of today. Digging a little deeper than you see that people seem […]

Jan, 06

Individuality Matters!

“Individual(n) — a single human being as distinct from a group, class, or family.” It is (relatively) easy to be an individual on a micro level. That’s the level where you can simply be you. The big […]

Jan, 03

Invoice from Mother Nature

We all know that without Mother Nature, life on this planet would be horrible to say the least. We also know that we over-use her resources by far. Now what would happen if Mother Nature […]

Nov, 21

Up shit creek?!

Are we up shit creek because our leaders have a high shit-value or is it because we have been too unfocussed and too uncommitted to notice?! The signals have been with us for a long […]

Aug, 19

The end of…

What’s in it for me?! It has been the most asked question in marketing and strategy departments around the globe the past decade. The answer was what needed to be done in terms of positioning, […]

Aug, 18

Culture & energy transition

Culture is a strange phenomena. It’s the (un-)written rules of how we as society live together. Guess what?! The way we use energy has enormous influence on the way our society and therefore our culture […]

Aug, 04


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