rene van hulst

Up shit creek?!

Are we up shit creek because our leaders have a high shit-value or is it because we have been too unfocussed and too uncommitted to notice?! The signals have been with us for a long […]

Aug, 19

The end of…

What’s in it for me?! It has been the most asked question in marketing and strategy departments around the globe the past decade. The answer was what needed to be done in terms of positioning, […]

Aug, 18

Culture & energy transition

Culture is a strange phenomena. It’s the (un-)written rules of how we as society live together. Guess what?! The way we use energy has enormous influence on the way our society and therefore our culture […]

Aug, 04


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