rene van hulst

The art of foresight

Foresight, knowing what is coming up in the near future or as we know it now, the art of trend-watching. One of the best trendwachters of earlier days was apparently Salvador Dali. Came across an […]

Aug, 29

The certainty of not knowing

Certainty in life is only the death. The rest is uncertain. Yet, we are trained to avoid risk. Our entire life we want to avoid risk. Go and find a decent job. It provides the […]

Aug, 21

Innovation is elsewhere

Innovation is not to be found within the walls of your company alone. Innovation is elsewhere. Simply because true innovation breaks with the rules of the game or defines a new game. And we all […]

Aug, 17

Branding nowadays

Branding new style Branding is in the same twilight zone as many organisation are. The industrial line of thinking in terms of brand-key definitions only give the impression of control. We know often from experience that […]

Aug, 15

Plan B?

Plan You! The changes we go through in business is affecting our plans. We figured we could build a stellar career or become somebody of importance but with the strong headwinds our plans appear to fall by […]

Aug, 06


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